The Demo Site

Sometimes you need to dress for the job you want on the budget you've. This happened by the efforts of the Top Designers and Brands. The latest is The Cut collection for Austin Reed by Savile Row superstar Richard James. The look is slim and tailored, with the limited choice of colors offered with one- or two-button jacket, all at remarkable reasonable prices.


- Concept
"We wanted to create something that would outlast us," says James. "The idea was to build a brand within Austin Reed that would express an idea rather than an individual. We appeals the young guys who may just be starting out in business and want something a bit more fashionable. It's not intended to be all things to all men. Why did we call it The Cut? Well, can you think of a better name for a suiting range?"

- Suit
"Austin Reed has always been a brand that has pushed the boundaries," insists James, "even right back in 1900. Austin Reed once wrote, 'Just then we were beginning to experience the first fruits of higher education; a new type of young man was coming into the City, young men of taste and discrimination. No one seemed to be giving these young fellows the service they needed.' And it is today's young men of taste and discrimination I hope to be catering for."

- Brand
James is famous for having helped the British gent get over his fear of colour, thanks in part to his unrivalled collections of ties. The Cut collection will include a ranges of the ties and shirts designed by James to complement the suits. "Because it is a limited range we want everything to work with everything else," says James, "and to offer a great tie and a great shirt for a great suit."